Privacy Policy

Scope of this Privacy Policy

This Privacy Policy applies when you:

• Visit or interact with our website;
• Create or use a customer account;
• Submit a contact or product inquiry form;
• Request a quote or custom apparel service;
• Upload a logo, artwork, photograph, or other file;
• Join our newsletter or marketing list;
• Provide a telephone number;
• Make or arrange a payment;
• Communicate with our team;
• Submit a review or other website content; or
• Otherwise interact with Thread Wisely.

This policy does not govern the independent privacy practices of third-party websites, payment processors, social media platforms, shipping carriers, production partners, or other services that we do not control.

Personal information we collect

The information we collect depends on how you interact with us and which products, services, or website features you use.

Payment information

When you pay online, payment information may include cardholder details, payment method, billing information, transaction identifiers, fraud-prevention information, and payment status.

Full payment card information is handled by authorized third-party payment processors. Thread Wisely does not intentionally store complete credit card numbers or card security codes on its own systems.

Sensitive information

We do not request sensitive personal information unless it is reasonably necessary for a particular transaction or service. Please do not submit Social Security numbers, government identification numbers, financial account passwords, health information, or other unnecessary sensitive data through our forms or file upload tools.

How we collect information

Information you provide directly

We collect information that you voluntarily provide through:

• Contact Form 7 forms;
• Product inquiry forms;
• Customer account registration;
• Quote and project requests;
• Newsletter signup forms;
• File and logo upload tools;
• Checkout and payment processes;
• Email and telephone communications;
• Reviews, comments, and feedback; and
• Contracts, approvals, and project documents.

Information collected automatically

When you use our website, we and our service providers may automatically collect technical and usage information through cookies, pixels, server logs, analytics technologies, and similar tools.

Information from service providers

We may receive information from payment processors, hosting providers, analytics providers, advertising platforms, email marketing providers, security providers, shipping carriers, production partners, and other vendors that help us operate our business.

Information provided about other people

You may submit information or files relating to another person only when you have the lawful authority and permission to do so.

For example, if you provide another person’s name, contact details, photograph, employee information, shipping address, logo, or artwork, you represent that you are authorized to provide that information to Thread Wisely for the applicable purpose.

How we use personal information

We may use personal information to:

• Operate, maintain, and secure our website;
• Create, authenticate, and administer customer accounts;
• Respond to contact forms and product inquiries;
• Prepare quotes, proposals, contracts, proofs, and project estimates;
• Produce custom apparel and related products;
• Review, prepare, resize, convert, digitize, print, or embroider customer-submitted artwork;
• Process payments and verify transaction status;
• Coordinate production, shipping, delivery, returns, and customer support;
• Send administrative messages, project updates, order notices, and service communications;
• Send newsletters, promotional emails, or marketing text messages when legally permitted and consented to;
• Understand website use and improve website performance;
• Measure campaign performance and customer engagement;
• Detect fraud, abuse, unauthorized access, and security threats;
• Enforce our contracts, policies, and legal rights;
• Maintain business, accounting, tax, and transaction records;
• Resolve disputes and respond to legal requests; and
• Comply with applicable laws and regulatory requirements.

Legal bases and business purposes

Depending on the circumstances, we process personal information because it is necessary to provide a requested service, perform a contract, comply with a legal obligation, protect our legitimate business interests, prevent fraud, establish or defend legal claims, or act with your consent.

Cookies and similar technologies

Our website and its service providers may use cookies, pixels, local storage, tags, scripts, server logs, and similar technologies.

Cookies are small data files stored on or accessed through your browser or device. They may enable website functionality, preserve preferences, analyze traffic, protect the website, and measure marketing activity.

Types of cookies we may use

• Essential cookies: Support account login, forms, shopping functions, security, fraud prevention, and core website operations.
• Preference cookies: Remember selections, settings, and website preferences.
• Analytics cookies: Help us understand visits, traffic sources, interactions, and website performance.
• Marketing cookies and pixels: Help measure advertising, campaign performance, and interactions with marketing content.

Managing cookies

You can control or delete cookies through your browser settings. Blocking certain cookies may affect account login, forms, shopping functionality, saved preferences, or other website features.

Additional information about our cookie practices will be provided in our separate Cookie Policy.

Analytics and advertising technologies

Google Analytics

We use Google Analytics to better understand how visitors find and use our website. Google Analytics may collect information such as IP address, device and browser information, approximate location, referring source, pages viewed, session activity, and interactions.

We use this information to measure website traffic, identify technical issues, evaluate content, and improve website performance.

Meta Pixel

We may use the Meta Pixel to measure activity associated with Facebook or Instagram campaigns, understand whether users interact with our website after viewing advertising, and assess campaign performance.

Depending on your interaction, Meta may receive device identifiers, cookie identifiers, IP address, browser information, page activity, and event information. Meta processes information under its own privacy terms.

Sale and sharing terminology

Thread Wisely does not sell personal information in exchange for money.

However, certain disclosures through analytics or advertising technologies may be defined as “sharing,” “targeted advertising,” or a “sale” under some state privacy laws, even when no money is exchanged.

Where applicable, eligible users may request to opt out of such processing by contacting us or using available cookie or privacy controls.

Payments and financial information

We may accept payment through WooPayments, Zelle, or another payment provider selected for a particular transaction.

Third-party payment processing

Online payment information is submitted to and processed by the applicable third-party payment provider. These providers may collect:

• Name and billing address;
• Email address and telephone number;
• Payment card or bank information;
• Transaction amount and currency;
• Device and fraud-prevention information; and
• Other information required to process payment.

Thread Wisely generally receives transaction details, payment status, limited payment method information, and identifiers needed to administer the order. We do not intentionally retain complete payment card numbers or card security codes.

Zelle payments

Payments made through Zelle are subject to the terms and privacy practices of the participating financial institutions and Zelle’s service providers.

We may retain confirmation details, payment amounts, transaction dates, and identifying information needed to match the payment to the applicable customer or project.

How we disclose personal information

We may disclose personal information only as reasonably necessary for legitimate operational, contractual, security, marketing, and legal purposes.

Service providers

We may provide information to vendors that perform services on our behalf, including:

• GoDaddy for website hosting and infrastructure;
• WooCommerce and WooPayments services;
• Payment processors and financial institutions;
• Omnisend for email and consent-based SMS marketing;
• Google Analytics;
• Meta advertising and measurement services;
• Cloudflare for security and website delivery;
• Form, email, and technical service providers;
• Printing and embroidery production partners;
• Shipping carriers and delivery providers;
• Accounting and recordkeeping providers;
• Professional advisers; and
• Other vendors needed to complete a requested service.

Production partners

We may share customer names, project instructions, logos, artwork, and related files with printing, embroidery, decoration, or production partners when needed to prepare or complete a project.

We seek to limit these disclosures to information reasonably necessary for the applicable service.

Shipping providers

We may disclose names, delivery addresses, telephone numbers, email addresses, package information, and order-related details to shipping carriers, couriers, fulfillment providers, or delivery partners.

Legal and safety disclosures

We may disclose personal information when reasonably necessary to:

• Comply with law, regulation, subpoena, or court order;
• Respond to a lawful government request;
• Protect our rights, property, or safety;
• Protect customers, users, or other people;
• Detect or prevent fraud, abuse, or security incidents;
• Enforce our agreements and policies; or
• Establish, exercise, or defend a legal claim.

Business transfers

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or another business transaction involving all or part of Thread Wisely.

With your direction or consent

We may disclose information to another party when you direct us to do so or provide consent.

Email and SMS marketing

Omnisend

We use Omnisend to manage newsletter subscriptions, promotional email communications, marketing preferences, and potential future SMS marketing.

When you subscribe or provide marketing consent, we may share your name, email address, telephone number, consent status, signup source, and campaign engagement data with Omnisend.

Marketing consent

We will send promotional emails or marketing text messages only when we have an appropriate legal basis, including your consent where required.

Providing a telephone number for an inquiry or project does not automatically require you to agree to promotional text messages.

Opting out

You may unsubscribe from marketing emails by using the unsubscribe link included in the message.

If SMS marketing is introduced, you may withdraw consent using the instructions provided in the applicable text message, such as replying STOP where supported.

Opting out of marketing does not prevent us from sending necessary transactional or service-related communications, including account, inquiry, project, payment, security, or order notices.

How long we retain information

We generally retain customer and project information for up to five years after the applicable transaction, project, account activity, or communication.

This may include:

• Customer account information;
• Contact and product inquiry submissions;
• Orders, quotes, contracts, and invoices;
• Payment and transaction records;
• Uploaded logos and artwork;
• Proofs, approvals, and project instructions;
• Email and support correspondence; and
• Marketing consent and opt-out records.

We may retain certain information for longer when reasonably necessary to comply with tax, accounting, legal, fraud-prevention, contractual, dispute, insurance, or recordkeeping obligations.

We may retain deidentified or aggregated information that no longer reasonably identifies an individual.

Backup copies may remain temporarily in secure systems after information has been deleted from active records.

Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Secure website connections;
• Access controls and account authentication;
• Third-party payment processing;
• Website monitoring and security services;
• Cloudflare infrastructure and threat protection;
• Software and plugin maintenance;
• Limited access to customer information; and
• Vendor and service-provider controls.

No website, storage system, transmission method, or security procedure can guarantee absolute security. You provide information online at your own risk.

Account security

Customers are responsible for selecting a secure password, protecting account credentials, and notifying us promptly if unauthorized account access is suspected.

Security incidents

If we discover a data security incident affecting personal information, we will investigate and provide notices as required by applicable law.

Your privacy choices and rights

Depending on your location and applicable law, you may have the right to request:

• Confirmation that we process your information;
• Access to personal information we maintain;
• Correction of inaccurate personal information;
• Deletion of qualifying personal information;
• A portable copy of qualifying information;
• Information about categories of data collected;
• Information about categories of recipients;
• Opt-out from certain marketing communications;
• Opt-out from sale, sharing, or targeted advertising;
• Restriction of certain processing; or
• Appeal of a privacy-request decision where required.

Submitting a privacy request

You may submit a request by emailing:

threadwiselypro@gmail.com

Please include:

• Your full name;
• The email address associated with your account;
• The type of request;
• A clear description of the information involved; and
• Any details reasonably needed to locate your records.

Identity verification

We may request information reasonably necessary to verify your identity and protect your information from unauthorized access or deletion.

We will use verification information only to evaluate and respond to the request.

Authorized agents

Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and may ask you to confirm the request directly.

Limitations

Privacy rights are not absolute. We may retain or decline to delete information when permitted or required for purposes such as:

• Completing a transaction or providing a service;
• Maintaining legal, tax, or accounting records;
• Detecting and preventing fraud;
• Protecting security and system integrity;
• Exercising or defending legal claims;
• Complying with a legal obligation; or
• Maintaining records of consent and opt-out requests.

Non-discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

United States state privacy notices

Residents of certain states may have additional rights under state privacy laws. These rights apply only when the applicable law covers Thread Wisely and the processing activity in question.

Categories of personal information

During the preceding 12 months, we may have collected the following categories:

• Identifiers and contact information;
• Customer records and account information;
• Commercial and transaction information;
• Internet and electronic activity information;
• Approximate geolocation derived from an IP address;
• Audio, visual, or uploaded content;
• Professional or business information; and
• Inferences concerning website or service interests.

Purposes of collection

We collect and use these categories for the business and commercial purposes described throughout this Privacy Policy, including service delivery, account administration, project fulfillment, security, analytics, communication, marketing, recordkeeping, and legal compliance.

Categories of recipients

We may disclose these categories to hosting providers, payment processors, marketing providers, analytics platforms, security vendors, production partners, shipping carriers, professional advisers, and other service providers described in this policy.

No monetary sale

Thread Wisely does not sell personal information in exchange for money.

Analytics and advertising disclosures

Our use of Google Analytics, Meta Pixel, or similar technologies may be considered a sale, sharing, or processing for targeted advertising under certain state laws.

Eligible residents may request to opt out of qualifying processing by contacting us at threadwiselypro@gmail.com .

California residents

Subject to legal applicability and exceptions, California residents may have rights to know, access, correct, delete, and obtain certain personal information, and to opt out of qualifying sale or sharing.

We do not knowingly sell or share the personal information of consumers under 16 without any consent required by law.

Florida residents

Where the Florida Digital Bill of Rights applies, eligible Florida residents may have rights concerning access, correction, deletion, portability, and certain opt-outs.

Some state privacy laws apply only to businesses that meet specific revenue, data-processing, or business activity thresholds. Inclusion of this notice does not constitute an admission that every state law applies to Thread Wisely.

Appealing a decision

Where required by applicable law, you may appeal a denial of a privacy request by replying to our decision or emailing us with the subject line “Privacy Request Appeal.”

Children’s privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

Individuals between 13 and 17 may browse the website, but a parent, legal guardian, or authorized adult must submit an order, approve a project, enter into a contract, and make payment.

If you believe a child under 13 submitted personal information to us, please contact us at threadwiselypro@gmail.com .

We will review the request and delete qualifying information as required by law.

Third-party websites and social media

Our website may contain links to or integrations with Facebook, Instagram, LinkedIn, TikTok, payment providers, shipping services, or other third-party websites and platforms.

Clicking a third-party link or interacting with an embedded feature may allow the applicable third party to collect information directly from you or your device.

Third parties operate under their own privacy policies, terms, cookies, and data practices. Thread Wisely is not responsible for the privacy or security practices of services we do not control.

We recommend reviewing the privacy policy of any third-party service before submitting personal information.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, vendors, technology, business practices, or legal obligations.

The revised policy will be posted on this page with an updated effective date.

When legally required, we may provide additional notice or request renewed consent before materially changing how previously collected personal information is used.

Related policies

Contact Thread Wisely

For questions about this Privacy Policy or to submit a privacy request, contact: